Facebook and LinkedIn still key social media used to
attract to affiliates with Twitter diminishing year-on-year
Q. Which social media does your business use to attract / market to affiliates?
(Base: operators who communicate with affiliates - 83)
Social media used (mean 2.2)
Facebook
71%
LinkedIn
51%
Twitter
27%
Instagram
18%
Google+
17%
Snapchat
Tumblr
42% in 2017
21%
YouTube
Pinterest
79% in 2017
4%
1%
OTHER INCLUDED:
AFFILIATES PROGRAMS,
SKYPE OR WEBSITES
0%
Other
iGB Operator Survey • July 2018
15%
6% in 2017
57