New markets seen as a biggest opportunity; industry
reputation, regulation and competition among the threats
Q. What industry trends offer the biggest opportunities and threats for your business?
(Base: total affiliates - 160)
New markets
(i.e. vertical /
geography) Technology
(e.g. VR / AR) Cryptocurrency Closure of ‘brick &
mortar’ shops to
drive online traffic
Mobile marketing
strategy Social media Reputation of the
gambling industry Increased
competition
Regulation/
legislation Merge/closure of
affiliate programmes Change in
advertising approach Fraud/scams
iGB Affiliate Survey • July 2018
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