iGB Affiliate iGB Affiliate Survey 2018 | Page 32

Keeping abreast of the industry Conferences remain No 1 source for affiliate marketing information, followed by networking events and forums Q. How useful are these sources of information for affiliate marketing? (Base: affiliates with opinion of each) Very effective Effective Conferences (n: 150) 42% Networking events (n: 151) 32% Affiliate forums (n: 143) Blogs (n: 140) E-books (n: 127) Webinars (n: 124) 32 37% 31% Social media (n: 144) Training courses (n: 127) 35% 35% 23% 35% 18% 21% 15% 14% 13% 32% 17% 22% 2018 Mean (out of 5) 2017 Mean (out of 5) 4.1 4.0 3.8 3.7 3.8 3.6 3.6 3.3 3.1 3.0 3.3 3.3 2.8 2.4 3.0 2.9 iGB Affiliate Survey • July 2018