Regulation/compliance and licensing costs identified
as key barriers to becoming an operator
Q. What are the main challenges and issues when trying to become a gaming operator?
(Base: total affiliates - 160)
Capital
(barriers to entry) Finding a ‘reliable’
white label Differentiation
(building unique
USPs)
Licensing costs Competition/market
saturation Customer Retention
Management (CRM)
Regulation/
compliance Player acquisition/
retention Brand reputation/
reliability
iGB Affiliate Survey • July 2018
31