LET THE
NUMBERS
DO THE
TALKING
By concentrating squarely on hard data, Malta-based SlotCatalog is aiming
to be anything but just another affiliate site. Joanne Christie speaks to
co-founder Johannes Klasson about his focus on the figures
IN THE LAST FEW YEARS, the
igaming affiliate industry has been
through an enormous amount of
change. The pick-up in M&A activity,
increasing compliance demands from
operators and the shift away from free
bets and sign-up offers in the UK have
all contributed to the emergence of a
very different landscape to that of just
a few years ago.
It’s no longer enough for affiliates to
throw up a few links and sign up with
as many operators as possible – the
latter have become choosier and are
looking to work with affiliates that are
not only compliant but also provide
something more in terms of products.
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iGB Affiliate Issue 72 DEC 2018 / JAN 2019
Thus far, it’s largely sports betting
sites that have innovated in this
area – unsurprising news, perhaps,
given the vertical lends itself easily
to data-driven analysis. But while
casino affiliates might not have as
much obvious material to work with,
some are now focusing on building
data-driven products to differentiate
themselves from their competitors.
SlotCatalog is one such example.
The Malta-based affiliate is on a
mission to become the App Annie
of the casino market, according to
co-founder Johannes Klasson.
“Just like you know Angry Birds is
the best on iPhone because you can see
it on App Annie,” says Klasson. “Well,
our site is like a small version of App
Annie for the casino market. For each
market and country we are aiming to
provide a hotlist of the most popular
games in real time, that is our mission.
“I definitely think that this type of
product was missing from the market.
It’s easy to say you can’t really build
that much for the casino, you can only
review slot games and there is not so
much other content you can do, but
there is definitely room for more in
slot games and casino games.”
So far the site features data on more
than 8,000 games and Klasson says
adding games as soon as they are