INDUSTRY INSIGHT
GIVING YOU
THE REINS BACK
The revenue levers of the industry can rely on Bojoko’s better product to
deliver the results they dream of, states CEO Toni Halonen
ffiliate managers have a lot on their
plate these days. Between sourcing
business leads, managing current
partners and hitting targets for new deals,
a day in the life can get quite hectic – and
that’s before you factor in the fast pace of the
industry and the shifting tectonic plates of the
regulatory world. Given there’s only a limited
number of hours in a day in which to exceed
expectations, a lot of precious time can be lost.
Affiliate managers don’t have to spread their
efforts too thinly among their main sources
of traffic and conversion any longer, however.
Bojoko can make your professional life easier –
particularly if you manage several brands – and
help you streamline your way to success.
Managing affiliate partnerships may be part
of your remit, but our tool gives new meaning to
the task. If your company is a new online casino
operator entering the market, you can rely on
our solid search engine rankings to jumpstart
the process of building your brand’s exposure.
A
TONI HALONEN
is co-founder and CEO
of Good Game, an
online lead generation
company with a suc-
cessful portfolio of
igaming brands which
is currently building
Bojoko. A new concept
in the industry, Bojoko
connects a community
of online casinos, game
suppliers and players on
one platform.
“WITH BOJOKO’S HELP YOUR
CASINO CAN BE ORGANISED,
PRESENTED AND PROMOTED TO
AN AUDIENCE OF ONLINE CASINO
FANS LOOKING FOR EXACTLY
WHAT YOU’RE OFFERING – IN A
MATTER OF MINUTES”
Rather than starting from scratch in the
cutthroat digital world, with Bojoko’s help
your casino can be organised, presented and
promoted to an audience of online casino fans
looking for exactly what you’re offering – in a
matter of minutes. This is accomplished in a
few easy steps by listing your casino on our site
in the same way you’d list a property on Airbnb
for intention-driven users to find it.
On the other hand, if you’re an established
operator, you can use your listing on Bojoko
to consolidate your position in the market and
communicate with new and existing customers
who like your product. If you want to be at the
head of the queue for Bitcoin casinos or first
deposit bonuses, for instance, highlighting your
offerings in these areas will prompt our tool to
signal your product to players.
Updating your listing frequently can also win
you top spot in our theme-specific lists. And to
further cement the relationship between your
players and your brand, we’ve introduced some
cool features to boost that community feel. You
can post offers to publicise your promotions
in the same sleek, user-friendly way and get
tagged in players’ winning stories.
All of this repositions you, the affiliate
manager, as the master builder of your brand.
If you want to take charge of your affiliate
marketing and own it from now on, you know
where to find us.
PLATFORM PROFILE
•NAME BOJOKO •FOUNDED 2017 •SECTOR ONLINE CASINO
•WEBSITE BOJOKO.COM •TWITTER @BOJOKO_COM
iGB Affiliate Issue 72 DEC 2018 / JAN 2019
23