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Is ranking well all about being relevant,
authoritative and trusted – or are there
other, more tech-based factors at work?
Julia Logan examines what sets some
sites apart from others
TO COMPETE SUCCESSFULLY in organic SERPs
today, a site should tick a lot of checkboxes. Some SEOs
speak about “top ranking factors” but the way I see it, these
ranking factors are often unique to the actual vertical or
even specific SERP we are looking at.
To be able to compete in the SERPs you are targeting,
you need to compare yourself with sites already ranking
there. What are they doing well, what are they doing
poorly and how does this affect their rankings? To answer
this, I carried out some research on the top ranking UK
iGB Affiliate Issue 72 DEC 2018 / JAN 2019
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