INSIGHT
STATE
OF
PLAY
8
201
AFFILIATE
SURVEY
This year’s overview looks at the emerging verticals in the gaming sphere and
shines a light on affiliates’ promotional strategies and post-PASPA interests.
Erica Anderson sifts through the data
OUR ANNUAL AFFILIATE SURVEY,
which results from outreach to
our network of affiliates, always
provides an array of revealing insights
regarding the shifts taking place in the
industry. Our questions endeavour
to seek opinion on both the current
state of the igaming industry and
future trends.
Now in its third year, our survey
provides a valuable source of thought-
provoking insights on the industry in
general and helps us to appreciate the
evolution that is taking place on an
individual affiliate level. All this helps
shape our strategy and thinking as a
trusted business partner. Below are
some of the key highlights from this
year’s survey.
Earnings and experience
First of all, looking at the experience
profile of our respondents, 78%
of them have been working in the
industry for more than two years. That
number has never fallen below 75%
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iGB Affiliate Issue 71 OCT/NOV 2018
in the survey’s three years, providing
a level of consistency with regards to
industry knowledge and