FEATURE
“People are looking
to place safe bets
by following expert
tipsters. It’s like
the financial world,
where people place
their money in a
fund and you have
expert advisers that
distribute it”
Henrik Lykkesteen, Better Collective
positive for affiliates and could lead
global operations at Better Collective.
to more loyal players, says Ory Weihs, “More people believe that if they have
CEO at XL Media. “These are good the right insights and study all the
methods for attaining players but data and the analysis around an event,
I’m not a big fan of the users you g