INDUSTRY INSIGHT
BOJOKO: GET MORE PLAYERS
AND SHOWCASE YOUR BRAND
Lead generation company Good Game’s new platform has been designed to relieve online casinos’
pain points when it comes to managing affiliate marketing, writes CEO Toni Halonen
e can all feel it: the ground is shifting
beneath the industry’s feet. Tighter
regulation is coming and it’ll keep
heading in the same direction in the future.
The ones who are feeling it the most are online
casino operators.
So what now for affiliate managers? How
are they going to hit targets and reassert the
importance of their role in a changing landscape?
This new order is simply a call for cleaner,
leaner and meaner ways of aceing your affiliate
partnerships, and there’s a new tool on the market
to help you do just that.
W
Becoming an affiliate 2.0
Bojoko has been built with these concerns in mind.
It’s an up-and-coming platform designed with full
knowledge of casinos’ pain points when it comes to
managing affiliate marketing.
Under the new rules laid down by the GB
Gambling Commission, affiliate managers need to
keep a closer eye on their partners and spend more
time monitoring their activity to rule out foul play.
Bojoko slashes the extra drudgery. You can
create a listing for your casino on the site,
portraying your product exactly the way you want
with full control over the information and imagery
presented to players. The listings are attractive and
thoughtfully designed to shine a positive light on
your casino, while also being easy to compare to
others in this growing marketplace for igaming.
Players can shop around for GB-licensed casinos,
bitcoin casinos, new casinos or anything they fancy
as easily as they would for gadgets on Amazon,
based on the product features you include in
your listing.
The greatest thing about it is that the listing is
created, updated and maintained by none other
TONI HALONEN
is co-founder and CEO
of Good Game, an
online lead-generation
company with a
successful portfolio of
igaming brands, which
is currently building
Bojoko. A new concept
in the industry, Bojoko
connects a community
of online casinos, game
suppliers and players on
one platform.
“YOU CAN SPEAK
DIRECTLY TO
PLAYERS TOO,
ANSWERING
THEIR REVIEW OF
YOUR CASINO AND
KINDLING THE
DIALOGUE ABOUT
YOUR PRODUCT”
PLATFORM PROFILE
•NAME BOJOKO •FOUNDED 2017 •SECTOR ONLINE CASINO
•WEBSITE BOJOKO.COM •TWITTER @BOJOKO_COM
24
iGB Affiliate Issue 71 OCTNOV 2018
than you. So if something in your product changes
or you need to tweak something to slide back into
full compliance, you can do it yourself in a matter
of seconds, saving yourself time chasing partners
with outdated advertising.
Bojoko is the only platform that allows you to do
this in a sea of affiliate sites that give you little to no
say in how your brand is represented.
Boosting metrics in an online gaming marketplace
This frees you to focus on netting those FTDs more
easily, because let’s face it, tiptoeing around new
regulation isn’t winning you any company bonuses.
You can use Bojoko to get closer to your monthly
or quarterly targets, since it drives high-quality
traffic to your establishment from its community of
players and online-casino enthusiasts.
And the results speak for themselves. In less
than a year, more than 250 casinos have listed
themselves on Bojoko and growth has been
impressive and steady. FTDs have been boosted by
big percentages for some operators.
With each shiny metric under affiliate managers’
belts, another member of the community is born.
And it’s not just about hooking anyone in. An
online-gaming marketplace is being carved out
with this approach and attention to detail.
The creators weren’t just picturing you fist-
pumping the air when they envisioned this new
tool. They also thought about engagement long
and hard and are working these principles into
every aspect of the site, so that all their gambling
traffic can be slickly converted into your loyal fans.
And you can speak directly to players too,
answering to their review of your casino and
kindling the dialogue about your product.
This is what we call sharing your casino story –
and that’s just the beginning.