TRAFFIC
THE 10 COMMANDMENTS OF
EMAIL
MARKETING
NAME:
RYAN HAMADA
WHEN: 18 OCTOBER@12:30
WHERE: ROOM 1
Putting email at the heart of your marketing
strategy promises big returns, says Ryan Hamada
EMAIL IS STILL THE KING
of online marketing. The Direct
Marketing Association and Demand
Metric found that email has a median
ROI of 122% – more than four times
higher than the other marketing
formats examined, including social
media, direct mail and paid search.
As an affiliate, you can leverage
email to boost your revenue – but only
if you avoid some common mistakes.
Here are the 10 most important things
for your email marketing campaign: 4. Craft great welcome emails
1. Prioritise email Tell your subscribers how often they can
expect to receive emails from you. Set
subscriber expectations from the start.
Email marketing should be the core
weapon of your marketing arsenal.
Make a commitment to master this tool
and become a skillful email marketer.
2. Capture email details on
your affiliate blog or website
An email list of highly targeted
subscribers is your number one
marketing asset. Start capturing
email addresses using an opt-in
form and pop-up.
3. Test different freebies for
an email opt-in form
Offering a gaming bonus is great
but try different approaches, such as
offering a video or a special report
that gamers might find interesting
or timely.
Your newcomers expect to hear from
you within two minutes of signing
up. InboxArmy found that welcome
emails have, on average, four times
the open rate and five times the
click-through of a standard email-
marketing campaign. Leverage this to
send welcome emails that bond your
subscribers to your brand and compel
them to open and read your emails.
5. Set expectations about
frequency
6. Tell your subscribers why
you do what you do
In his Ted Talk “Start With Why”,
Simon Sinek said that what people
are buying is why you do something.
Explain why you are in business
and what drives you. This can be
in the welcome email or a second,
automated email sent the next day.
It could be as simple as sharing your
core values in a sentence or two.
7. Get the frequency right
You need to email at least once a
week or subscribers will forget you.
You can email daily if your content is
interesting, entertaining and relevant.
8. Don’t care too much about
Unsubscribes
The number of Unsubscribes is a
metric to pay attention to but this one
figure shouldn’t drive all your decisions.
People opt in and opt out from email
lists all the time. Focus on building
your list regularly, sending interesting
emails and generating revenue.
9. Vary the offers you promote
Subscribers are like window shoppers.
They constantly want to see something
new and interesting. Don’t bore them
by promoting the same offers. Showing
different incentives will make them
want to open your email more often.
10. Split-test subject lines
I’m often asked what subject lines
work best. There are no real secrets
here; only testing will tell you. You can
test things such as the length of your
subject lines or the use of emojis, for
example. Never assume. Always test.
RYAN HAMADA
is owner of Ryan
Hamada Consulting.
He is a marketing expert
and super affiliate who has
been featured in the The New York
Times, The Wall Street Journal
and USA Today best-seller The
Laptop Millionaire.
iGB Affiliate Issue 71 OCT/NOV 2018
23