TRAFFIC
Figure 1. A rejection makes a precarious situation worse. It means that more
resources need to be committed and a more thorough clean-up is required
Figure 2. A Google Search Console backlink sample can be a useful starting point for link data
but it almost never provides a complete picture, which is why third-party tools are needed
Figure 3. Third-party tools such as DeepCrawl must be used to aid a thin content analysis before
clean-up, removal and making a reconsideration request in good faith
“Every successful
website should
be audited to
confirm Webmaster
Guidelines
compliance, but
more so to analyse
and improve
technical signals”
may apply to the smallest of websites
but it does not to the overwhelming
majority of medium-sized and large
websites, which require third-party
tools. Both for ongoing SEO, but more
so when a penalty needs to be lifted,
GCS information (see Figure 2) and
data provided by third-party tools such
as DeepCrawl, Botify, ScreamingFrog,
RYTE, Majestic, Ahrefs and LRT,
to name a few (see Figure 3), are
supplemental to each other. That is as
much the case with content penalties
(thin content, doorways, and so on) as
it is with backlink-related
penalties. Fresh, accurate and
complete data are basic requirements
to lift a Google penalty.
It’s important to focus on the
precise issue at hand. It may be
that multiple, overlapping penalties
issued for different violations can be
holding back the same website. But
each one of them needs to be resolved
iGB Affiliate Issue 71 OCT/NOV 2018
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