iGB Affiliate 70 Aug/Sept | Page 7

CONTENTS Events calendar 06 News 08 Giving your site a health-check 10 Maximising organic SEO 15 Although shortened by this year’s World Cup, the relative downtime over the summer is a perfect opportunity for webmasters to undertake those maintenance jobs they have likely been putting off, from fi xing broken links to upgrading security and testing for errors. On p8 Julia Logan runs you through the essential steps affi liates should take to ensure their platforms are optimised to capture and convert that traffi c once business picks up again after the summer. We also speak to Richard Moffat, CEO of one of the biggest sports-betting affi liates in the UK, OLBG, about becoming a product-led business, above-the-line sponsorship strategies and why operators need affi liates more than ever. According to Moffat (p31) the reason we haven’t seen programmes shutting completely in the wake of the Sky Bet announcement last year is because a well-run affi liate programme “is still the most cost-effective way for operators to grow their business”. Our cover feature sees Nick Garner attempt to divine where crypto-driven gambling is going to take the industry in the next few years (p26). Looking beyond this issue, preparations are already in full swing for the Lisbon Affi liate Conference taking place 17-20 October. Relocated after three successful years in Berlin, the event will provide the same unparalleled opportunities to network, learn and connect with new prospects in this fantastic city located in one of Europe’s newest regulated markets. Registration is now open on the iGB Affi liate website – see you there! Display ads: World Cup winners 18 Getting creative with TV advertising 21 US sports betting and Aussie rules 23 Cover story: The future of crypto gambling 26 Affi liate profi le: Richard Moffat, OLBG 31 Marketing a new affi liate programme 37 Regulation, responsibility and new opportunities 40 Esports and VR/AR 43 Tapping European expertise post-PASPA 45 India on the brink 48 Avoiding marketing to self-excluded players 51 Data centre, including EU round-up, H2 dashboards and Hitwise US search data 54 Advertiser index 66 Stephen Carter, Editorial director http://on.fb.me/1CGEIgk @igbaffi liate www.igbaffi liate.com Editorial director: Stephen Carter [email protected] Deputy editor: Hannah Gannagé-Stewart [email protected] Sub editor: Paul Fairclough Publishing director: Richard Linn [email protected] Managing director: Alex Pratt [email protected] Designer: Simon Brake Production manager: Craig Young [email protected] Head of media sales: Ian Larcombe [email protected] Senior account manager: Luke Webb [email protected] Senior account manager: Katie Woods [email protected] Senior account manager: Laurie Pilate [email protected] Account manager: Sandeep Haer [email protected] FREE SUBSCRIPTION email: [email protected] Printed in the UK by: Pensord Press, www.pensord.co.uk Published by: iGaming Business Ltd, Bedford House, 69-79 Fulham High Street, London SW6 3JW, UK T: [phone] F: [phone] www.igamingbusiness.com © iGaming Business 2018. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application for permission for use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Affi liate Magazine is published by iGaming Business Ltd, Bedford House, 69-79 Fulham High Street, London SW6 3JW, UK. The views expressed by contributors and correspondents are their own. Editorial opinions expressed in this magazine are not necessarily those of the Publisher. The Publisher does not accept responsibility for advertising content. Cover image: istockphoto.com. ISSN 2041-6954. iGB Affi liate Issue 70 AUG/SEP 2018 3