TRAFFIC
Figure 4: SpyFu’s keyword-targeting tool
The resulting report will not only let
you see the peak times affecting your site’s
performance, it will also show the resource
waterfall. That makes it easy to identify
which elements are most impacting site
speed and how you can optimise them.
Usefully, Sistrix also offers a report that
lets you see which URLs on your site are
the slowest.
Identify new opportunities
Are there any keywords your competitors
are targeting and ranking for successfully
that you have no idea about? If you are
targeting the UK or US, SpyFu (Figure 4)
is the tool that can tell you about these
12
iGB Affiliate Issue 70 AUG/SEP 2018
opportunities. Using its Shared Organic
Keywords (Kombat) report, you can see
these terms and even visualise the extent of
their reach compared with your own.
You should also be checking that your
site isn’t losing hard-earned links. Majestic’s
Lost Links report is useful for discovering
contact sites that have removed your links,
so you can try to get them restored. It
also means you can see what links your
competitors have recently lost and figure
out if there is an opportunity there for you.
Summer may be nearly over but making
these relatively simple checks and tests
during slow times will get your site fighting
fit for the new season.
JULIA LOGAN has been
involved in SEO and
online marketing since
2000, working on both her
own affiliate sites and client
projects in different markets
including igaming and
binary options. She is an SEO
consultant at irishwonder.com and
has published a series of case studies
on gambling SERPs on her blog at
irishwonder.syndk8.co.uk.
Her specialties include on-site/
technical SEO and SEO security
audits, link profile audits, online
reputation management, negative
SEO investigations and private
network consulting.