iGB Affiliate 68 April/May | Page 56

INSIGHT HOW WE LEARNT TO WIN AT CRYPTO Although there were some expensive lessons to learn in the beginning, the early uptake of cryptocurrency has paid dividends for Winning Poker Network. But while the world is now focusing on its money-making potential, this digital asset was originally intended to be a quick and inexpensive way to move cash, says Jamie Harvey CRYPTOCURRENCY is all the rage these days. Whether you’re navigating the internet, checking your Facebook profile, or even flipping on the television, you’re more than likely to run into some kind of story about the medium of exchange du jour. public’s imagination with soaring prices and rags to riches stories being told seemingly on a daily basis. Interest is at a fever pitch. But while the whole world may be focusing on the money-making potential that comes with cryptocurrency as an “Seeing the growth, along with the response from our player base, encouraged us to work harder than ever to educate our customers as to why processing with bitcoin was the best option” By now you’ve likely heard some of the classics that have made their rounds across the news outlets. In 2010, a computer developer famously purchased two pizzas with his 10,000 bitcoin, which would today have been worth more than US$100m. Another man from the UK accidentally threw away his laptop in which he held the equivalent of $127m of the digital gold. He now spends his days digging through landfills in the vain hope of somehow stumbling across it. Over the past year especially, bitcoin and other cryptocurrencies have captured the 52 iGB Affiliate Issue 68 APR/MAY 2018 investment, many have forgotten the practical application for which it was originally designed – as a quick and inexpensive way to move money. Endless advantages The advantages of this cryptocurrency in commerce, economic globalisation and revolutionising payment processing are endless. And for an online poker operator, it offers a tool of unlimited potential. Poker operators have always had a big challenge finding reliable payment processing solutions, and many available options pose big challenges for players and operators. For instance, person-to- person payment options such as Western Union and MoneyGram can result in massive fees to customers, while poker operators constantly have to deal with credit-card chargebacks from disgruntled players unwilling to accept their losses. In 2015, we at the Winning Poker Network saw bitcoin as a great solution for many of these types of problems. Here was a technology that could dramatically increase transaction limits and speed up deposits and withdrawals inexpensively, both for the customer and for us. Cryptocurrencies have no borders. You can instantly send payments around the globe, free of cross border fees, cumbersome KYC requirements and the unnecessary delays associated with traditional transactions. Sink or swim approach We’ve always had a “sink or swim” approach to the way we do business at the Winning Poker Network. I’d be lying