iGB Affiliate 66 Dec/Jan | Page 7

CONTENTS Events calendar 04 News 06 The four commonest mistakes in affi liate conversion 09 Operators need to help those helping them 12 How to pick a winner in the affi liate software market 14 Welcome to the fi nal issue of iGB Affi liate for 2017. Our cover feature looks at the opportunities and challenges of working in African markets, now seen as one of the most signifi cant emerging territories for affi liates and operators. Among the usual range of expert advice and actionable insights aimed at helping you run a better affi liate business, Nick Garner makes the case for Google’s Disavow Tool being a waste of time and money, possibly killing off links that could give you page rank. Also in this issue, we speak to Duncan Garvie from leading casino affi liate and dispute mediation service ThePOGG.com about going into bat for players and the mounting challenges facing affi liates in today’s market, from operator clampdowns to GDPR. We hope you enjoy the issue and look forward to meeting as many of you as possible at the 2018 edition of the London Affi liate Conference, taking place 7-10 February alongside ICE Totally Gaming at ExCeL London. Is user-generated content demoting your site? 19 Rank outsiders can rank top 22 Debunking Disavow 25 Q&A: Duncan Garvie, ThePOGG 30 Into Africa: the opportunities and challenges 35 Behind the big brands 38 GDPR resets the operator/affi liate relationship 41 Is this the beginning of the end for affi liation as we know it? 44 The future of AI is in your hands 46 Network evolution 49 Tinkering outside the box 53 The inevitable decline of slots? 57 Regulated igaming goes south in Australia 60 Data centre 78 Stephen Carter, Editor http://on.fb.me/1CGEIgk @igbaffi liate www.igbaffi liate.com Advertiser Index 82 Editorial director: Stephen Carter [email protected] Deputy editor: Hannah Gannagé-Stewart [email protected] Sub editor: Oliver Figg oliver.fi [email protected] Publishing director: Richard Linn [email protected] Managing director: Alex Pratt [email protected] Designer: Simon Brake Production manager: Craig Young [email protected] Sales director: James King [email protected] Sales manager: James Harrison [email protected] Senior account manager: Luke Webb [email protected] Account manager: Jack Hill [email protected] FREE SUBSCRIPTION email: [email protected] Printed in the UK by: Pensord Press, www.pensord.co.uk Published by: iGaming Business Ltd, Bedford House, 69-79 Fulham High Street, London SW6 3JW, UK T: [phone] F: [phone] www.igamingbusiness.com © iGaming Business 2017. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application for permission for use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Affi liate Magazine is published by iGaming Business Ltd, Bedford House, 69-79 Fulham High Street, London SW6 3JW, UK. The views expressed by contributors and correspondents are their own. Editorial opinions expressed in this magazine are not necessarily those of the Publisher. The Publisher does not accept responsibility for advertising content. Cover image: istockphoto.com. ISSN 2041-6954. iGB Affi liate Issue 66 DEC 2017/JAN 2018 3