iGB Affiliate 66 Dec/Jan | Page 21

TRAFFIC Security features There are not too many security features for affiliates to consider when selecting affiliate programs. But we do strongly advise that affiliates use high-security passwords, because we have seen fraudsters crack into affiliate accounts and insert their own e-wallet details into the payment section. By this method they can try to steal your hard-earned affiliate commissions specifically from automated payments, rather than invoice- based payments. This is because the more player data we see, the better we can analyse our lifetime ROI/player values, and also the more easy it is to spot operators who are shaving our commission. The other important technical feature that affiliates require is the ability to track traffic on a keyword level, and tracking different parts of your website(s). Most affiliate software enables affiliates to track like this, usually by tagging such variables on to the end of their affiliate tracking codes. “We strongly advise that affiliates use high-security passwords, because we have seen fraudsters crack into affiliate accounts and insert their own e-wallet details into the payment section” The main security feature for operators to consider is the access that you have to the back end of your affiliate software. Most database hackers target easily accessed operator software this way. The best affiliate software will use systems such as proxies for access, and not have easily decipherable usernames. From an operator’s perspective