TRAFFIC
marketing or stats and insights that
audiences are interested in.
In return for a more committed focus
from affiliates, operators can help them
to develop their outreach and content
creation. Sharing stats, exclusive insights,
collateral and even offers specific to some
specially selected affiliates, helps to create
buy-in while equipping affiliate partners
to be more effective.
4. Re-establishing trust
Over the past few months, at affiliate-focused
events in Amsterdam, Berlin and Malta,
the Blueclaw team has been in attendance
and sharing insights. At each event, operators
have been falling over themselves to impress
affiliates and get signups.
As with any relationship, success is less
about how things start and more about
how things work on a day-to-day basis.
Operators ask for a lot from affiliates but
in the current market, many affiliates are
“Sharing stats, exclusive insights, collateral and
even of