TRAFFIC
THE FOUR COMMONEST MISTAKES
IN AFFILIATE CONVERSION AND
HOW TO FIX THEM
Having been both an operator and affiliate, Oliver Liebscher knows the mistakes that operators too
often make with affiliate conversions. But fortunately he also learnt all of the solutions
AFFILIATE MANAGERS ARE ALWAYS
looking for ways to increase customers
for their operator brand. This usually
consists of either finding new affiliates
or pushing new offers to existing ones.
There are two drawbacks to these
approaches. Firstly, there are only a finite
number of potential new affiliates out
there. Secondly, regularly creating new
and enticing offers is very time-consuming
for operators and it’s difficult to stand out
in a crowded marketplace.
My personal opinion is that operators
don’t do enough to help their existing
affiliates grow. Mid-level affiliates that are
As someone with a technical
background who’s worked operator side,
agency side and as an affiliate, I believe
I can see the bigger picture and can
identify the issues that stop mid-level
affiliates reaching their potential:
Issue 1: affiliate managers
aren’t technical
The role of an affiliate manager is
reporting on affiliate output, alerting
affiliates to new offers and features and
making sure affiliates are compliant.
Affiliate managers are great at what they
do but this is more of a financial and
“Operators and affiliates both have very u