WEBMASTER NEWS
FORMER AFFILIATE LAUNCHES LANDING PAGE TRACKING SERVICE
FORMER ONLINE CASINO AFFILIATE
Ian Sims has launched Rightlander,
a landing page tracking service.
The affiliate page tracker can scan
any website and build a list of affiliate
and monetised links connected to it.
It follows each of these links to its
final destination on the merchant’s
website, takes a screen shot and
stores it in a personalised landing
page library.
Sims said: “Rightlander aims to
focus affiliates’ attention on landing
page relevance, which is a critical
trigger for conversion. It is a powerful
platform, allowing them to efficiently
and effectively identify broken links
and fix them.
“This, in turn, drives conversion
and revenues for affiliates. We have
had incredible feedback during our
beta test period, and are delighted to
now be offering Rightlander to
affiliates of all shapes and sizes.
One of the first affiliates to use the
Rightlander platform was gg.co.uk,
whose founder Colin Jeffs said:
“In an increasingly busy (and needfully
compliant) business world, a product
which automates a good proportion of
the essential administrative work is a
boon to the overstretched affiliate.
“Ian’s attention to detail in creating
Rightlander, from a practitioner's
perspective, has produced a product
which is useful, but also timely in its
ability to ensure that one’s business is
both functioning correctly and satisfies
reinforced operator requirements.”
Rightlander uses a subscription
model, under which affiliates pay an
annual fee of £279 which includes
access to the platform and four scans.
Additional scans can be purchased
for £40 each.
EX LEOVEGAS, NETENT EXECS TO LAUNCH INTERACTION-DRIVEN CASINO
MICHAEL PEDERSEN, previously
regional business manager at NetEnt,
and Stefan Lind, formerly head of
operations at LeoVegas, are to launch
a new online casino.
Due to go live in early 2018, LetsBet.
com has been described as a “pioneering”
platform which will initially focus in the
Nordic region.
LetsBet will launch through the
Together Gaming platform and include a
range of content from the likes of NetEnt,
Microgaming, Yggdrasil and Quickspin.
The online casino will include a
number of special features, such as
daily live broadcasts that Pedersen and
Lind say will give customers a “new level
of entertainment and interaction with
the brand”.
In addition, players can use an instant
messenger function to add friends, create
groups and chat.
“Most casino operators are in the
same boat, faced with limited ability to
differentiate their respective core offering,
as the same games are available on more
or less all sites,” chief executive and co-
founder Pedersen said.
“That’s why it’s so important to have
the courage to stand for something in
terms of unique features and marketing
concepts – we can’t all serve the same
spaghetti bolognese in our restaurants.”
Lind, chief marketing officer and
co-founder, added: “When you visit a
land-based casino, do you sit down at the
empty blackjack table or the one with one
seat left and people having fun?
“Casino players might not always
want to directly speak to other players,
but it’s clear that they often like to
interact with the casino staff and enjoy
the indirect presence of other players.
That’s what we are trying to replicate
using the latest technology.”
FCA PLEDGES TO REGULATE BINARY OPTIONS AFTER SCAMS
THE UK’S FINANCIAL CONDUCT
AUTHORITY (FCA) has announced
plans to regulate binary trading after
a rise in complaints and reports of
scamming.
At present, the UK Gambling
Commission oversees regulation of
activity related to binary trading, but as
of 3 January, 2018, this responsibility will
pass to the FCA.
The FCA will authorise and supervise
companies involved in this sector, and
individual complaints can be referred
to the Financial Ombudsman Service.
Consumers will have access to the
Financial Services Compensation Scheme.
However, the FCA has warned that
these protections will not compensate
for any losses from trading and
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iGB Affiliate Issue 66 DEC 2017/JAN 2018
advises consumers to be “careful”
and “consider whether the products
are right for you”.
The change in responsibilities
comes after almost 700 people reported
losing a total of more than £18bn
(€20.1bn/$23.6bn) on binary options
scams in the first six months of this year,
according to the Reuters news agency.
In October, police in London raided
various offices in the capital as part of a
broader crackdown on investment fraud.
“Be wary if you are contacted out of
the blue, pressured to invest quickly or
promised returns that sound too good to
be true,” the FCA said in a statement.
“Check the FCA Register of financial
services firms. If a firm does not appear
on the register and is not licensed by
the Gambling Commission then the
best option is not to trade with that
firm, transfer funds, or provide any
banking details.
“We strongly advise you to get
independent professional advice before
paying any money to a firm offering
binary options.”
The FCA has been pushing for stronger
regulations over binary options trading
and contract for difference (CFD)
products for some time.
Last December, financial trading
companies lost almost £2bn in one
day after the FCA, in an effort to
improve standards across the sector,
proposed a new set of rules for
companies selling CFD products to
retail customers.