iGB Affiliate 64 Aug/Sept | Page 7

CONTENTS Events calendar 04 News 06 Android life: preparing for the Google Play Store 08 iOS 11: challenges and opportunities for igaming operators 11 Press releases: building reputation and brand 15 With Google opening applications for real-money gambling apps in its Play Store in July and the fi rst operators appearing in the Android marketplace on 2 August, Stephen Kenwright of Branded 3 provides some valuable advice on how developers and marketers should be optimising and making the most of this signifi cant new opportunity (see p8). Our cover feature this issue however is a follow-up to the Phil Blackwell-penned piece from issue 63 which sparked such a heated debate over bingo affi liates‘ performance in the SERPs. Here Stickyeyes’ Mike McDougall drills down into the data to establish exactly what sets the affi liates at the head of the market apart from the rest when it comes to ranking organically on Google (see p27). Voice search: the new frontier of igaming SEO 20 UX for amateurs – a DIY guide 23 Does Google really dislike bingo affi liates or just want them to be better? 27 ‘Expect more deals’: it’s M&A all the way for affi liates 34 Q&A: Tom Galanis, Affi liate Management Academy 36 UK bonus tax: affi liates to take the strain? 38 Beyond traffi c: how affi liate managers are getting it wrong 42 The bonus story 45 Personalisation and education: are online operators missing a trick? 47 Data centre, including EU regulation, H2 dashboards 51 Elsewhere, Oshi’s Nick Garner runs you through his technique for building trust and rankings via press releases (p15), while Blueclaw’s Martin Calvert and Digital Fuel’s Oliver Liebscher also outline simple actionable steps webmasters can take to improve their performance and bottom line in the emerging areas of voice search and UX respectively (p20 and p23). Stephen Carter, Editor http://on.fb.me/1CGEIgk @igbaffi liate www.igbaffi liate.com Editor: Stephen Carter [email protected] Head of content: Jake Pollard [email protected] Publisher: Alex Pratt [email protected] Designer: Simon Brake Production manager: Craig Young [email protected] Sales director: James King [email protected] Sales manager: James Harrison [email protected] Account manager: Jack Hill [email protected] Senior account manager: Luke Webb [email protected] FREE SUBSCRIPTION email: [email protected] Printed in the UK by: Pensord Press, www.pensord.co.uk Published by: iGaming Business Ltd, Bedford House, 69-79 Fulham High Street, London SW6 3JW, UK T: [phone] F: [phone] www.iGamingBusiness.com © iGaming Business 2017. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application for permission for use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Affi liate Magazine is published by iGaming Business Ltd, Bedford House, 69-79 Fulham High Street, London SW6 3JW, UK. The views expressed by contributors and correspondents are their own. Editorial opinions expressed in this magazine are not necessarily those of the Publisher. The Publisher does not accept responsibility for advertising content. Cover image: istockphoto.com. ISSN 2041-6954. iGB Affi liate Issue 64 AUG/SEP 2017 3