iGB Affiliate 62 Apr/May | Page 7

CONTENTS Events calendar 04 News 06 Moving to HTTPS (part 2) 09 Engagement and black hat SEO 19 What does your content say about you 25 Tying in to our fi rst-ever event in the region with the Nordic Affi liate Conference, this issue of iGB Affi liate looks at the big affi liate networks and consolidators reshaping the affi liate sector in the Nordics and beyond. For Catena, RakeTech and XLMedia (see round table p34-36) the future is all about harnessing the synergies, data and technology that acquired scale brings, with the inevitable introduction of PPC in Sweden post the recommended market opening and re-regulation likely to impact affi liates that today generate valuable traffi c via SEO from that territory. But as Catena’s Erik Bergman emphasises, the proposed framework is all still some way from being agreed by the politicians, let alone implemented. iGB Affi liate Awards special 30 Round table: Catena, RakeTech, XLMedia 34 The rising wave of affi liate M&A 38 Q&A: Ben Robinson, RB Capital 42 Four content strategies to build loyalty with Millennials 45 The importance of infl uence 49 Why UX should be your top priority 51 Creating content for the Gen C 52 Meet the new ad men 54 Data centre, including European regulation, H2 Dashboards 60 We also drill down into the wave of Nordic-led M&A sweeping the sector (p38-41) and provide some expert advice for affi liates considering an exit as dealfl ow, prices and multiples continue to rise (p42-43). Look out for the blue NAC boxes at the end of articles for details of when and where you can catch several of our expert contributors speaking or presenting at the event on 6-7 April. See you in Stockholm! Stephen Carter, Editor http://on.fb.me/1CGEIgk @igbaffi liate www.igbaffi liate.com Editor: Stephen Carter [email protected] Head of content: Jake Pollard [email protected] Publisher: Alex Pratt [email protected] Designer: Scott Mackie Production manager: Craig Young [email protected] Sales director: James King [email protected] Sales manager: James Harrison [email protected] Account manager: Jack Hill [email protected] Senior account manager: Luke Webb [email protected] FREE SUBSCRIPTION email: [email protected] Printed in the UK by: Pensord Press, www.pensord.co.uk Published by: iGaming Business Ltd, Bedford House, 69-79 Fulham High Street, London SW6 3JW, UK T: [phone] F: [phone] www.iGamingBusiness.com © iGaming Business 2017. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application for permission for use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Affi liate Magazine is published by iGaming Business Ltd, Bedford House, 69-79 Fulham High Street, London SW6 3JW, UK. The views expressed by contributors and correspondents are their own. Editorial opinions expressed in this magazine are not necessarily those of the Publisher. The Publisher does not accept responsibility for advertising content. Cover image: istockphoto.com. ISSN 2041-6954. iGB Affi liate Issue 62 APR/MAY 2017 3