THE NORDICS
OW: The gambling scene in the Nordics
has always been one of the larger ones, so
it is no surprise to me that strong affiliates
and marketing partners have emerged
here as well. There are many potential
gamblers, many ways to try to reach them
as well as operators to send them to. There
have been many success stories that help
smaller players gain trust.
The scramble to acquire the
best affiliates is seeing some
eyewatering prices and high
multiples being paid for some
very young businesses with
very little track record. Is this
not a risky strategy to pursue,
or should we be looking beyond
conventional valuation metrics
when assessing these types
of businesses?
EB: There have been