TRAFFIC
https://www.example.com/ on the same or other servers. So
css?family=Open+Sans’;
css?family=Open+Sans’; .
https://www.example.com/image.jpg
https://www.example.com/video123.flv
This example assumes all content is
moved to the HTTPS version. If this is not
the case, only update the relevant URLs.
If possible, create XML sitemaps for
every subdomain or subsection of the
website on both the HTTP and the HTTPS
versions, and update the HTTPS versions
accordingly. If the website is large, consider
using XML sitemaps index files to group
the different XML sitemaps for each
subdomain or subsection. This will help at
a later stage to track indexation numbers of
both the HTTP and the HTTPS versions.
hopeful that the search engines will better
understand the content and increase the
visibility of the website in organic search.
Schema.org is the default and primary
structured data repository at the moment
time of writing. Luckily, the content of
Schema.org is supported on both HTTP and
HTTPS, so this can be used in the code base.
Update any absolute URL references in
the structured data used on the website,
and all Schema.org references, to HTTPS.
For example:
{
“@context”: “http://schema.org”,
“@type”: “WebSite”,
“name”: “Your WebSite Name”,
“alternateName”: “An alternative name for your
WebSite”,
“url”: “http://www.your-site.com”
}
Becomes
{
“@context”: “https://schema.org”,
HTTP headers “@type”: “WebSite”,
HTTP headers can be extremely powerful
to communicate SEO signals to search
engines 9 while keeping the overhead
in code base minimal. Often, the link
annotations are stored in the PHP code 10 ,
or in the .htaccess files of Apache servers,
etc. For example, for .htaccess, the
following can be applied: “name”: “Your WebSite Name”,
It is possible to utilise “//” for the URL
in this example, but not for the context
reference. For example, this works too:
Header add Link ‘http://www. {
example.com/ >; rel=”canonical”’ “@context”: “https://schema.org”,
Resource Hints “@type”: “WebSite”,
If the website is using Resource Hints 8 ,
such as dns-prefetch, preload, preconnect,
prerender, prefetch, etc, then these also
need to be updated. For example, Always make sure to check the HTTP
headers of the website for any links, and
when found, update them accordingly, for
example: “name”: “Your WebSite Name”,
; }
com” pr=”0.42”> rel=”alternate”; hreflang=”es” becomes Link: ; rel=”canonical” However, this is not valid according to
the Google Structured Data Testing Tool 12 :
; rel=dns-prefetch {
com” pr=”0.42”> or becomes “@context”: “//schema.org”,
;
“@type”: “WebSite”,
pr=”0.42”>. rel=”alternate”; hreflang=”es”
“name”: “Your WebSite Name”,
Double-check for resource hints in the
HTTP headers, the HEAD of the HTML,
and in the Javascript code. Link: ; rel=”canonical”
“alternateName”: “An alternative name
Link: ; rel=dns-prefetch for your WebSite”,
or
Link: ; rel=”alternate”; }
CSS and Javascript hreflang=”es”. Most websites depend heavily on assets,
such as CSS for styling and Javascript for
interaction. What most SEOs tend to forget
when moving content is that often these
assets may import or load other assets, such
as images and other CSS or Javascript files Link: ; rel=”canonical” Structured data Check for JSON-LD, Microdata, RDF
or other possible structured data references
in the code base, and when found, update
the protocol of every URL referenced in
the structured data to HTTPS.
Search engines want data to be structured 11
and SEOs are often happy to provide this, RSS/Atom feeds
09
Link: ; rel=dns-prefetch
8
https://www.w3.org/TR/resource-hints/ 9 Footnot link
https://webmasters.googleblog.com/2011/06/supporting-relcanonical-http-headers.html
10
http://php.net/manual/en/function.header.php
11
https://developers.google.com/search/docs/guides/intro-structured-data
12
https://search.google.com/structured-data/testing-tool
“alternateName”: “An alternative name for your
WebSite”,
“url”: “https://www.example.com”
}
“alternateName”: “An alternative name for your
WebSite”,
“url”: “//www.example.com ”
“url”: “//www.example.com”
Another item that is often overlooked are
the RSS and/or Atom feeds of a website.
Although RSS/Atom usage has faded since
the shutdown of Google Reader, these are
iGB Affiliate Issue 62 APR/MAY 2017
11