TRAFFIC
ON-SITE AND OFF-SITE SEO:
INCREASING ENGAGEMENT,
RANKINGS AND CONVERSIONS
Gino Topini of Mj Web Studio walks us through the key SEO steps essential to building an optimized
website for forex and casino.
SEO IS A FUNDAMENTAL topic in
forex and casino niches: without a serious
strategy and relevant efforts both in terms
of time and investments, it’s now incredibly
hard to rank on search engines for the most
competitive keywords.
Google is against SEOs: our work is
to manipulate SERPs to rank higher with
our websites. To achieve top ranking we
want to show off our websites as one of
the most “trusted” sources of information
out there in Google’s eyes. Panda, Penguin,
Hummingbird, RankBrain and the still
unnamed mid-January update are part
of the huge Google algorithm, which
evaluates websites and web pages to show
users only the best search results for every
single query.
To have our website listed in the top 10
results, we need to develop a sustainable
latest intelligence on how to build a
competitive website, the right keywords to
rank for, obtaining backlinks to improve
rankings and keeping users engaged to
increase conversions.
To these ends, we will consider two
distinct aspects: on-site and off-site
improvements. The first basically means
building an intuitive and easy-to-navigate
website, as well as providing well written
and optimized articles. The second involves
increasing the number of good backlinks
and citations to improve our website’s trust.
Five important SEO mistakes to
avoid
When we concentrate on SEO in highly
competitive niches such as finance
and gaming, false steps and errors can
undermine the entire SEO strategy. So
“There isn’t a magic number for how many times it’s
OK to include the keyword or phrase, but you can take
advantage of the Flesch-Kincaid readability tests to have
a good idea of how good your content is.”
and long-term SEO strategy which follows
the correct path and avoids mistakes.
We also need to understand that an SEO
strategy that performed well in a low or mid
competitive niche does not necessarily mean
it will do so in tough niches such as forex
and casino. The Californian search giant
often gives completely different ranking
weighting to the most and least competitive
niches. This article will summarise the
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iGB Affiliate Issue 55 FEB/MAR 2016
it’s important to know in advance which
mistakes are most important to avoid:
1. Keyword stuffing. This means writing
the keyword or phrase we want to rank
for within our piece of content There
is no magic recipe for writing a good
article, except thinking of the user first:
if they like it then they will spend more
time on the website reading it, will
probably visit more pages, possibly share
the article on social networks and, if
they have a website, maybe link back to
your article (this practice is technically
called “link earning”). There isn’t a
magic number for how many times it’s
OK to include the keyword or phrase,
but you can take advantage of the
Flesch-Kincaid readability test to have a
good idea of how good your content is.
hin and/or duplicate content. Google
2. T
tends to target poor content which it
deems not useful. While there is no
precise definition of good content,
and it is not dependent on length or
word count. If you think you can write
everything useful you have to say to the
user in 500 words, do it! If you feel you
need 10,000 words, write them! Just
take your time to write a great piece
of content and you will be rewarded.
You need to place the same importance
on duplicate content: copying articles
from other sites risks serious penalties
(plus you can incur copywriting
infringements).In turn, you should also
regularly check that your content has not
been stolen. The best tool to check for
this is Copyscape.
3. G
etting links from non-reputable
sources. To rank well on SERPs,
content is important but links still are
too. If articles are the engine of the
car, links are the fuel. Links remain
one of the most important factors
Google considers when deciding how
trusted by users a website is. The more
qualitative the backlinks are, the better
the site is, in Google’s eyes. I am not