iGB Affiliate 51 JunJul | Page 48

ESPORTS SPECIAL “The nascent eSports marketplace is in need of education and simplification of the betting options around the eSports events.” outside, namely betting companies. Let’s look at the potential demand curve for eSports betting. Sports betting, and in particular betting activity, is now very much linked to live sport. You only have to consider the growth of in-play betting and mobile usage around televised football as an example. Secondly,