iGB Affiliate 51 JunJul | Page 34

TRAFFIC WHO’S WINNING SEO IN LAS VEGAS? Darren Sheffield of The Media Image takes a look at how the top Las Vegas casinos stack up against each other when it comes to attracting organic traffic to their websites. AS ONLINE GAMBLING legislation bills and continuing statements of support or opposition are traded, here we take a slightly different look at the online marketplace in Las Vegas, to see how the top casinos are faring when it comes to their SEO efforts to attract users to their websites. • • • • • The Mirage Luxor Excalibur Hotel and Casino Aria Resort and Casino Circus Circus Caesars.com has been omitted, as this is a portal for all Caesars-owned casinos, making it hard to perform like-for-like comparison. We’ve analyzed and compared performance for the following 10 casinos, using a set of industry leading tools: • MGM Grand Casino • Bellagio • The Venetian • Mandalay Bay Resort and Casino • Wynn Las Vegas Resort Figure 1: US visibility score MGM Grand Casino 15,602 Bellagio 15,578 Wynn Las Vegas Resort 12,180 The Mirage 11,476 The Venetian 10,402 Aria Resort and Casino 9,960 9,781 Luxor Mandalay Bay Resort & Casino 8,129 Excalibur Hotel & Casino 7,008 Circus Circus 3,955 Figure 2: Figure 2: Mobile visibility vs. desktop -3.4% 10,052 The Venetian -14.3% 8,387 Luxor iGB Affiliate Issue 51 JUNE/JULY 2015 +1.3% 10,087 Aria Resort and Casino 30 -6.7% 10,706 The Mirage Circus Circus +1.8% 12,399 Wynn Las Vegas Resort Excalibur Hotel & Casino +6.4% 16,573 Bellagio Mandalay Bay Resort & Casino +7.8% 16,820 MGM Grand Casino +2.0% 8,290 -4.4% 6,697 4,386 +10.9%