TRAFFIC
WHO’S WINNING SEO
IN LAS VEGAS?
Darren Sheffield of The Media Image takes a look at how the top Las Vegas casinos stack up against
each other when it comes to attracting organic traffic to their websites.
AS ONLINE GAMBLING legislation
bills and continuing statements of
support or opposition are traded, here we
take a slightly different look at the online
marketplace in Las Vegas, to see how
the top casinos are faring when it comes
to their SEO efforts to attract users to
their websites.
•
•
•
•
•
The Mirage
Luxor
Excalibur Hotel and Casino
Aria Resort and Casino
Circus Circus
Caesars.com has been omitted, as this is a
portal for all Caesars-owned casinos, making
it hard to perform like-for-like comparison.
We’ve analyzed and compared
performance for the following 10 casinos,
using a set of industry leading tools:
• MGM Grand Casino
• Bellagio
• The Venetian
• Mandalay Bay Resort and Casino
• Wynn Las Vegas Resort
Figure 1: US visibility score
MGM Grand Casino
15,602
Bellagio
15,578
Wynn Las Vegas Resort
12,180
The Mirage
11,476
The Venetian
10,402
Aria Resort and Casino
9,960
9,781
Luxor
Mandalay Bay Resort & Casino
8,129
Excalibur Hotel & Casino
7,008
Circus Circus
3,955
Figure 2: Figure 2: Mobile visibility vs. desktop
-3.4%
10,052
The Venetian
-14.3%
8,387
Luxor
iGB Affiliate Issue 51 JUNE/JULY 2015
+1.3%
10,087
Aria Resort and Casino
30
-6.7%
10,706
The Mirage
Circus Circus
+1.8%
12,399
Wynn Las Vegas Resort
Excalibur Hotel & Casino
+6.4%
16,573
Bellagio
Mandalay Bay Resort & Casino
+7.8%
16,820
MGM Grand Casino
+2.0%
8,290
-4.4%
6,697
4,386
+10.9%