TRAFFIC
Social
I have briefly mentioned that engagement
is now thought to play an influential
role in how a site ranks. Take this into
consideration when acquiring links. A good
link is one that has been shared multiple
times across a number of platforms. This
indicates what the site being linked to is
about. While misuse and over optimisation
of anchor text is associated with Penguin
penalties, it is clear to us that anchor test
gives a clear indication to Google of what a
page being linked to is about.
The trick is to try not to build too many
“Social engagement around content is thought to be a key
consideration of how the search engine’s Hummingbird
algorithm assesses the value of content.”
gives Google a clear indication that the
content (and link) is useful