iGaming Business magazine Slots Showcase 2018 video | Page 3

Slots Showcase 2018
technology. Since the app launched 2016, 70% of our
players now use this platform to experience our casino
games, and this keeps increasing. We see this type of
fully cross-platform game as offering huge potential
for slots product development on mobile devices due
largely to the unrestricted market.
What are the main challenges in slot development
and delivery today?
We think the main challenge in slot development
and delivery is how to develop deeper and better
understanding of your players. Because the online
slots market is growing rapidly, players are also willing
to try new types of gameplay and reward systems.
If you strive to understand your players and stay
attuned to changes in the market, you will never worry
about coming up with fresh game ideas or products
improvements. BBIN continually endeavours to better
understand player behaviours by analysing UX and big
data in order to produce products that exactly refl ect the
preferences of players and the market.
What do you see as the major innovative and
disruptive trends in the online slots space, and how
will your product roadmap in 2018 refl ect these?
In 2018, there are three trends you should be aware
of. The fi rst is that every slot provider is continuing to
increase the number of games they offer to operators,
whether these are developed in-house or provided
by other companies via an API. BBIN has to date
collaborated with nine slot brands and provided
over 1,300 games, and in the fi rst half of 2018,
we are also going to start collaborating with two
other international brands.
Secondly, “all pay” and ”single reel re-spin” features
are becoming more popular among players recently.
BBIN has developed several products, including Wu
Xing, which refl ect this trend and have already received
fantastic feedback from players in 2017.
Finally, the next big thing to follow for the igaming
industry is social gaming, or online games played
through social networks, If you don’t know what exactly
this entails for online slots, just try Fishing Master!
“Fishing Master
gives you a
deep-ocean
experience,
allowing you
to catch
over 30
magnifi cent
species of
fi sh and
creatures
through
the use of
auto-shooting
props”
iGamingBusiness | Issue 108 | January/February 2018 | 107