iGaming Business magazine Live Dealer Focus 2018 | Page 9

Live Dealer Focus
2018
BUILDING A PLATFORM
for success
Live dealer offers a unique opportunity to bring the human element of
land-based casino to online players, writes Lusine Haroyan
What are the most valuable things for people today?
Time and space. If a person needs entertainment
and has little time, they want to enjoy every second
of it. Technology is evolving rapidly, facilitating and
improving our lives and offering new surprises.
Amid this whirlwind of activities, routine, problems
and solutions, people want to unwind. People need
panem et circenses. Online gaming is the circenses
we bring to the masses. It is an affordable
entertainment that enhances lives. When it comes
to online live dealer casino, the experience of the
game itself is enhanced with life.
Delivering traditional casino to players and
maintaining its human-to-human element is the
ultimate purpose of the online live dealer model.
With no need to spend time and resources on visiting
destinations such as Las Vegas or Macau, players on
the web browse the online versions of casinos and
enjoy playing and communicating with live croupiers
who turn the game into an experience. The player-
versus-computer perception disappears as the dealer
establishes a profound connection with players.
A croupier congratulates them on their triumph
when they win, or cheers them up when they don’t,
inviting them to try their luck and skill in the game
one more time. And players keep on coming back
to live casino through multiple channels. That is
why BetConstruct’s live casino platform is deployed
worldwide in retail, desktop, mobile and native app
environments, making the games available on any
device. Yet again we touch on the rapid development
of technology – players are on the move and they want
their entertainment to b e just as mobile as they are.
We’re seeing success for both live and traditional
casinos, as players demand accessibility and
diversity along with the familiar. To meet their
demands, BetConstruct delivers the freedom of
choice and fl exibility by offering an online solution
for land-based casinos. Adding online streaming is
like establishing a new casino branch targeting the
highly profi table online gaming sector. The online
solution saves time and space for the owner, resulting
in colossal effi ciency and payback from entering
the igaming industry and reaching out to online
players. That is what to expect when bricks and
mortar opens up the virtual doors.
Currently operating in Sri Lanka, the online
solution developed by BetConstruct is customised to
refl ect the original branding of the land-based venue.
Most importantly, it doesn’t interfere with the work of
the real casino or violate privacy policy.
For existing players, it is an engaging channel to
keep on playing in their favourite venue without the
need to actually visit it. With a limited physical space,
casinos struggle to accommodate large numbers of
visitors. This is where the online version comes in.
The multiplayer mode can support an unlimited
number of players that simply cannot be placed
in a single venue, allowing them to play more than
one game. The online model not only promotes
the casino to players worldwide, it also builds
brand awareness across the internet. It is a brilliant
opportunity to attract online players to the physical
casino through cross-promotion and targeted
marketing. These tools ensure the two-way traffi c
fl ow between online and land-based offerings,
potentially doubling the owner’s income.
The online set-up for live dealer casino opens
up a number of opportunities for both owners
and players, while also providing solutions to
multiple problems that a casino venue can face.
Taking a glance at the future, we can now picture
a tournament on a global scale held at a single
gaming table. The live dealer stream makes it
possible for any casino to deliver high-class
entertainment to players from any corner of
the world and guarantees drastically increased
turnover and playerbase for owners.
Lusine Haroyan is
a qualifi ed engineer and
was a chief accountant
before joining BetConstruct
as live casino director.
As an expert in the banking
sector, she took an ingenious
approach to implementing
guidelines from her previous
roles in improving the company’s
culture and systems.
iGamingBusiness | Issue 110 | May/June 2018
39