iGaming Business magazine In-Play Focus 2016 | Page 3

IN-PLAY FOCUS 2016
value. BIT revolves around a series of gamechanging features including:
Playtech Optimiser – real-time,
automated personalisation and optimisation
engine that powers all of Playtech’s offering
across all channels.
Data-driven marketing tools – powers
automatic CRM and personalises every
major aspect within HX