iGaming Business magazine In-Play Focus 2016 | Page 21

IN-PLAY FOCUS 2016

IN-PLAY: NEW FRONTIERS
FOR HORSE RACING?
In-play betting on sports such as football and tennis has revolutionised the
industry and according to SIS’ New Product Manager Alistair Clare, it could
be about to make similar impact on the world of horse racing.
What is being done to bring in-running
into horse racing?
In-running in horse racing is something the
industry has been looking at for the best part
of 10 years. A couple of solutions have made
it to market, but they’ve struggled to get off
the ground for various reasons, such as cost
and complexity of infrastructure. Legacy
platforms have also made it difficult for
suppliers to make use of new technologies to
fulfil the requirements of the industry.
In the United States, there are solutions
available that are currently active in a
handful of the largest tracks, but with tags of
upwards of $300,000 needed to implement,
it’s prohibitive for 80% of the locations.
SIS has now created a product that will
come to market this year, which we believe
overcomes those two challenges. Using
GPS, we’re introducing transmitters into
saddle-cloths which can track the position
of a horse throughout a race. It’s taken a