iGaming Business magazine In-Play Focus 2016 | Page 14

IN-PLAY FOCUS 2016

DATA EXPLOSION
Michael März of Betradar looks at how the growing availability of live odds
and data feeds at increasingly lower costs is transforming the in-play space.
What should operators be aware of
- and avoid - when looking to bring a
supplier on board?
In most cases, operators partner up with
a supplier in order to create, and benefit
from, synergies. Collaborations can be very
fruitful, but at the same time they need to
meet certain parameters. One of the most
important parameters is undoubtedly
quality, which ultimately decides the
additional value both you and your partner
will drive from this relationship. Of course,
at first glance, higher quality might come
at a greater cost than other options in the
market, but accepting less quality by opting
for a cheaper supplier isn’t the answer, and
carries risks.
The ability to listen to peers in the market
is extremely important in detecting certain
trends and market movements, helping you
make better decisions and take th H