iGaming Business magazine In-Play Focus 2016 | Page 11

IN-PLAY FOCUS 2016

THE MOBILE GENERATION
With Google having upped the ante in terms of prioritising gaming websites
that display well on mobile devices, Gregory Karaolis of SBTech looks at
how operators can ensure a clean and smooth customer journey for all
in-play customers.
Having a reputable sportsbook that offers
a variety of bet types is hugely important to
the quality of the experience enjoyed by the
in-play bettor, as is the ability to personalize
content which is responsive and tailored to
their requests and preferences.
Mobilisation creates a more interactive
user experience, as in-play punters feel
that they are part of the live game with the
mobile channel enabling them to place
bets immediately from any location. In
combination with a quick and seamless
mobile delivery, this dramatically increases
the in-play betting turnover.
There are two approaches to achieving
a mobile-friendly o