iGaming Business magazine Gaming Platforms 2018 | Page 4

Gaming Platforms 2018 “There is the temptation to stick with the traditional when it comes to platform suppliers. But if keeping up with player demand and trends means having the best , most up-to-date content, why would the same thinking not be applied to platform Finding the right platform specialist with the best content already on board, complete with a complementary suite of marketing and analytics tools is the optimal manner to maximise efficiencies in both time and expenditure. In with the new There are certainly differences between the architecture of newer platforms and legacy technology. The new breed of platform specialists is bringing speed, flexibility and choice to the market. Legacy technology is frequently less malleable to the needs of operators and less efficient when it comes to implementing changes, because of the number of operators they serve. 77 iGamingBusiness | Issue 110 | May/June 2018 Platforms should exist to enhance the partnerships between operators and purveyors of top-class gaming content, rather than simply facilitating a transaction. There are notable issues given how the inflexibility of such technology can lengthen the integration pipeline. Furthermore, legacy platforms have largely built lengthy and hierarchical client bases and for newer igaming suppliers, getting their games to the front of the queue can be fraught with obstacles. An integration should be more than just the sum of its parts. Just as the best games are delivered by dedicated studios, it is specialist platforms with sharp lead times that are best placed to bring operators digital excellence. selection? ”