iGaming Business magazine Gaming Platforms 2018 | Page 4
Gaming Platforms
2018
“There is the temptation to stick with the traditional
when it comes to platform suppliers.
But if keeping up with player demand and trends
means having the best , most up-to-date content,
why would the same thinking not be applied to platform
Finding the right platform specialist with
the best content already on board, complete
with a complementary suite of marketing and
analytics tools is the optimal manner to maximise
efficiencies in both time and expenditure.
In with the new
There are certainly differences between
the architecture of newer platforms and
legacy technology.
The new breed of platform specialists is
bringing speed, flexibility and choice to the
market. Legacy technology is frequently less
malleable to the needs of operators and less
efficient when it comes to implementing changes,
because of the number of operators they serve.
77
iGamingBusiness | Issue 110 | May/June 2018
Platforms should exist to enhance the
partnerships between operators and purveyors
of top-class gaming content, rather than
simply facilitating a transaction.
There are notable issues given how the
inflexibility of such technology can lengthen the
integration pipeline. Furthermore, legacy platforms
have largely built lengthy and hierarchical client
bases and for newer igaming suppliers, getting
their games to the front of the queue can be
fraught with obstacles.
An integration should be more than just the
sum of its parts. Just as the best games are
delivered by dedicated studios, it is specialist
platforms with sharp lead times that are best
placed to bring operators digital excellence.
selection? ”