iGaming Business magazine Futures Report 2019 | Page 3

record the largest growth increase this year – a
trend that will likely continue in the years ahead.
Solutions experts that utilise big data
technologies, improve data feeds and bring
insights to their sectors will also play a vital
role in the coming years, as automation will
be of high importance to betting brands. The
leading companies that are investing in and
offering innovative solutions (whether that is
segmentation, gamification, AI or BI) are enabling
new opportunities to the entire igaming industry.
Regulation forms another significant aspect of
the entire igaming ecosystem and its adoption
of technology innovations. Looking after the
legislative framework, creating an effective
business approach that enables transparent
operations and opening new markets will boost
technological innovation in those areas. For
instance, the US opening up presents long-term
opportunities, as well as in the Latin American
market where many new jurisdictions are
moving in the right direction. Japan will definitely
stimulate the emergence of new technology
projects and innovative services in gambling.
Additionally, blockchain technology, especially
cryptocurrencies, has found a perfect match and
implementation in online gambling. Rooted in
the idea of democratisation, these blockchain
“The leading companies that are investing in and
offering innovative solutions (whether that is
segmentation, gamification, AI or BI) are enabling
new opportunities to the entire igaming industry”
technologies are already blooming in terms
of usage for online betting brands. Moreover,
cryptocurrencies form a strong bond between
many gambling verticals, including esports.
With their main audience being high net worth
individuals aged 18-35 who are looking to use
their cryptos in new and interesting ways, the
cryptocurrency community offers prime potential
growth opportunities. When first introduced 10
years ago, Bitcoin was not expected to have
much impact over the world, but now the igaming
industry is one of the few directly using the
most popular crypto as a wagering option. The
blockchain and cryptocurrencies offer a huge
step forward for the gambling industry and will
provide a level of trust never seen before.
‘Spirit of Genius’ is one way to describe the
innovative approach taken by both the industry’s
leaders and start-ups, which is going to unite all
of us at ICE London 2019. All are travelling along
the same road to creating an enhanced user
experience and technological environment.
COMPANY PROFILE
•NAME ULTRAPLAY •FOUNDED 2010 •SECTOR ESPORTS, BLOCKCHAIN, IT
•WEBSITE ULTRAPLAY.CO •TWITTER @ULTRAPLAYLIVE
JANUARY - FEBRUARY 2019 • ISSUE 114 • 31