It is 2013. Instagram sold for $1,000,000,000. Kodak has filed Chapter 11. Visual Supply Company is making a killing. Content often comes in second, no, third place these days. Somewhere behind mass appeal and instant gratification lies the most important aspect of art. What are you saying? How are you saying it? I spent my early years as a self-taught photographer eagerly learning the dialect of DSLRs and Photoshop. I fiddled with sliders and presets desperately trying to find a voice and a speech pattern that spoke what my eyes saw. Digital photography talked in monotone. Apps and 3rd party filters became its Auto Tune.