Dazzling up with the visuals
By Bhumika Narwani , FE IT
It wasn ’ t long ago that infographics were the secret to compelling shareable content . Of course , a good content marketing strategy requires fun videos as well . Now , motion graphics are becoming a way to combine the two . The concept of motion graphics isn ’ t new , we see them in TV ads when the text zooms across the screen or illustrations come to life .
Recent development in technology has made even toddlers in this field put animated spin on their content . Infographics took off because where words failed to convey the message , it is these catchy videos that make work much simpler and marketable . Talking of marketing , video content reaps a lot of benefits in the online world . According to a study by Invodo , web users typically spend 19 hours a month watching videos , so there is a lot of room to get your message out there . Motion graphics provide a new expressive venue for selling product or idea or calling viewers to action .
There are two ways of creating motion graphics . One is to start with the animation , and the other is to start with a flat graphic and use a software to animate it . Most animators use both the methods depending on how the final product should look like . The best thing about this field is that , its ok if you ’ re not creative every day , it ’ s not at all a problem , and all you need to do is preview your previous work and play around with some things or else take inspiration from it .
The world of digital media can be a scary place . Like most industries it ’ s full of jargon that can be intimidating . There ’ s a difference between motion graphics and visual effects .
Motion graphics equals animated design . Common uses include title sequences , lower third graphics for informational art cards .