FERIAS
oils+fats 2017: Staging the fair alongside drinktec has proven its value
oils+fats 2017 leveraged the boost to the world’s leading trade fair drinktec that was held at the same time to confirm its reputation as the European business platform for the production and further processing of vegetable and animal oils and fats. Combining oils+fats and drinktec, the world’s leading trade fair for the beverage and liquid food industry, has proven its worth for exhibitors at and visitors to both events. That is the verdict after the five-day event. 49 exhibitors from 16 countries presented their latest machinery, systems, components, processes and solutions for the oils and fats industry at oils+fats in Hall C1.
“Integration delivers great synergy effects”
“The concept of integrating the small, highly specialized trade fair in Hall C1, right at the midst of the hustle and bustle of drinktec, proved a complete success,” says Dr. Reinhard Pfeiffer, Deputy Chairman of the Executive Board of Messe München: “Staging it alongside drinktec every four years has proven its value and the new synergy effects with beverage and above all liquid food technology will help us make advances in future, too.”
One key aspect was the many expert discussions that were conducted throughout the trade fair. The wide international spread and quality of the visitors also contributed to the event’s result. The combination of drinktec and oils+fats met with a positive response from trade visitors, as also evidenced by the increased number of visitors to drinktec from the liquid food segment.
In the view of Klaus-Peter Eickhoff, Head of Product Line Renewable Resources, GEA Westfalia Separator Group GmbH and Chairman of the Advisory Board of oils+fats, the trade fair was a resounding success: “oils+fats is one of the industry’s most important trade fairs in its segment.