IDE Online Magazine Noviembre 2017 - Page 149

that are also covered by FachPack.

How was your first month as Exhibition Director?

Naturally, the first thing I had to do was to get to know the organisational and sales processes and find my way around the large exhibition grounds. After all, the exhibitors at FachPack take up 12 halls, almost the entire exhibition centre area. I also used my first weeks to get to know my team and establish an internal network. It is important to me to immerse myself quickly in the packaging sector and to forge contacts with customers, partners and industry associations.

What goals have you set yourself for FachPack 2018? What do you plan to do?

I am putting association work centre-stage. Because it covers expertise along the process chain for packaging for industrial and consumer goods, FachPack is a very diverse sector. This means that my first task has to be to further develop my network, reinforce partnerships and devise new formats within the trade fair as a marketing tool. I would like to design inspiring concepts precisely tailored to the needs of the already very large numbers of exhibitors and trade visitors. In respect of other European countries in particular, my goals are to win over new market participants, strengthen customer relationships and consolidate the position of the FachPack marketplace as the No. 1 platform for the European packaging industry. In this context, my personal connections with our European neighbours will no doubt stand me in good stead.