IDE Online Magazine Noviembre 2017 - Page 148

ENTREVISTA

Cornelia Fehlner

is the new face of FachPack: From Business Development Promoter to Exhibition Director

In September 2018 FachPack, the European trade fair for packaging, processes and technology, will go into its next round of events. And since October 2017, it has had a new face at the helm, in the shape of Cornelia Fehlner. The 31-year-old native of Amberg has succeeded Heike Slotta as Exhibition Director. Slotta will continue to be associated with FachPack but will in future be focusing on strategic matters and will have overall responsibility for FachPack, BrauBeviale, EUROGUSS and SFC Street Food Convention. Fehlner, who has a degree in cultural economy and geography, gained experience abroad while still a student, spending time in Paris, Prague and Brussels. In her last role she was the Business Development Manager for the municipality of Weiden in the Oberpfalz region. A little more than a month after she officially joined NürnbergMesse, we met her for a chat.

Where do you come from? What attracts you about the trade fair business?

Cornelia Fehlner: I was born in Amberg and studied at the University of Passau and in Eichstätt. My last job was as Business Development Manager for the municipality of Weiden in the Oberpfalz region. I am delighted to now be part of NürnbergMesse and to get to know a new sphere in my capacity as Exhibition Director of FachPack. I have always been fascinated by the trade fair business, and have had professional dealings with it as well. From my previous experience I can say that trade fairs are not just about selling but are an important platform for networking with all major market players and for establishing and nurturing customer relations. I have made use of trade fairs as a marketing tool in my previous roles. So I will keep on wearing my “customer hat”, to offer the greatest possible added value to exhibitors and visitors of FachPack. There are certainly a lot of synergies with my previous employment. As a business development manager, I promoted our town as the ideal location for e-commerce and logistics – areas