Over 600 professionals are attending the roadshow program for Cosmoprof Worldwide Bologna 2018
The promotion strategy of the Cosmoprof Worldwide Bologna network is obtaining highly positive results, thanks to a road show program presenting the exhibition in international key markets.
The 2018 edition of the leading international trade fair dedicated to cosmetics and beauty is being promoted worldwide with the support of the Italian Ministry of Economic Development and ITA – Italian Trade Agency, and in partnership with Cosmetica Italia – Personal Care Association. Over 600 participants attended the first 7 stages of the program: South Korea (Seoul on September 18 and 19), Thailand (Bangkok on 3rd and 4th October), Malaysia (Kuala Lumpur on October 5 and 6) , Ethiopia (Addis Ababa from October 5 to 7), Vietnam (Ho Chi Minh on 11 and 12 October), Russia (Moscow, 24 to 26 October), Jordan (Amman on 29 and 30 October).
Presentations of Cosmoprof Worldwide Bologna 2018 involved distributors interested in increasing overseas the presence of local products, importers looking for international brands to be introduced on the domestic market, companies wishing to evaluate any international development of their own business, retailers interested in new collaborations, and local press. New institutional and commercial contacts emerged, with very positive effects on the trade shows in Bologna, Las Vegas and Hong Kong. It was also possible to analyze the characteristics of each market, in order to find appropriate solutions to the specific needs, with ad hoc initiatives during the Bologna event.
In South Korea the presentation of Cosmoprof Worldwide Bologna has been followed with great interest by manufacturers, purchase