How do you see the future of innovation in the packaging industry?
The future of our industry will mainly be about adapting ourselves to the trends of the different markets we work in. Material innovation is important because it allows us to improve the core capacity of products but a lot of innovations come from smarter design and better understanding of the markets’ needs. I see 3 top trends for the following years:
In Retail, the consumer attractiveness has become a major issue, even for standard packaging for Fruits and Vegetables for instance. Today, we are also focusing on how the packaging should look in order to draw attention on our clients’ products.
In Automotive, we have to develop products than can better protect the technical and electric parts of cars, with functions such as anti-electrostatic discharge, fibre free, waterproof, anti-contamination, tamper proof.
Finally, the most important trend of the decade is Internet E-Business, with products that can be integrated within automated warehouse, with speed and accuracy. We are proud to be a certified Autostore® Hatteland supplier. For the food market, we recently acquired the European Food Safety Accreditation (EFSA) so we can guarantee direct food contact in cradle to cradle recycling processes. This is a rather important value proposition for our customers.
< Krombacher WOODGRAIN
The EuroClick® >
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