IDE Online Magazine Noviembre 2016 | Page 117

lexander Berger, CEO of GES and responsible for the organization of PRO FachHANDEL considers the conditions ideal: “We very pleased to have the opportunity to carry out this exciting and promising project together with Messe München. The trade fair platform is becoming even more attractive for visitors and exhibitors from the complete retail industry with the collaboration. PRO FachHANDEL with its special areas of Newcomer Market and Beer Live fits perfectly in the supporting program of drinktec”.

As a driving force in the industry, world premieres, innovations and solutions for the beverage and liquid food industry are shown in Munich every four years. The range of drinktec exhibitors covers the entire process chain in the industry. Interesting especially for companies: the latest logistics solutions, the topic of process automation and digital control as well as current trends in ingredients and drink concepts. The areas of product safety & product quality, energy and resource efficiency as well as packaging & packaging materials provide interesting aspects for companies. drinktec is the platform for obtaining information about trends and innovations that the industry is dealing with and will deal with in the future.

www.drinktec.com

Christina Maier (drinktec), Alexander Berger (PRO FachHANDEL) and Miss drinktec Petra Westphal are very happy about the cooperation