ACIMGA, AMAPLAST, ANIMA, ARGI, UCIMA) and in most cases, they have an export level close to 70%, thus offering an example of the great appreciation Italy’s industrial products have around the world.
The specialised offering provided by the five events will be the focus of this exhibition project. However, there will also be opportunities for a cross-cutting reflection on new materials and technologies and Research & Development to enable companies to continue to be competitive in today’s market.
“Trade fairs aim at anticipating the market’s development – declared Lorenzo Caprio, President of Fiera Milano – that’s why we shared this project, which the organisers of all the involved events strongly believed in. This international appointment will provide interesting content and opportunities. The promotion of the single events and associations involved, the work carried out by Fiera Milano and ICE (The Italian Trade Agency) have positioned The Innovation Alliance as one of the greatest events in Europe for industry players from all over the world”.
The wide and cross-cutting offer makes this event truly unique in Europe. An attractive feature, especially for international players, who will find interesting added value, which will allow them to know more about this industry in a system logic in which everything is connected.
A whopping 1000 profiled top buyers from 51 countries will join the numerous international operators, thanks to the effort of the organisers and ICE. Top managers of major manufacturing companies will come to evaluate and buy the technology showcased at the trade fair.
“Innovation Alliance will be a major event to showcase Italy’s advanced technological offering and support a set of sectors that live on exports and whose results reveal the place of Italian-made quality at the highest levels. – commented Michele Scannavini, President of ICE (the Italian Trade Agency) – As a confirmation of the synergy between Mise and ICE for Innovation Alliance, ICE’s involvement will attract buyers from major markets with the highest growth potential”.