IDE Online Magazine Marzo 2017 | Page 188

THE COSMOPACK WALL 2017. The 24 finalists have been announced

Cosmopack, the B2B international event for the beauty supply chain, will be held in Bologna – Italy from 16 to 19 March 2017. Raw materials, formulation, machinery and packaging: the best of the cosmetics industry and of the technological production will meet in Bologna to present for the first time their innovation and their latest industrial solutions.

Among the most interesting initiatives for 2017, The Cosmopack Wall Award, celebrating this year its 4th edition: a special event for Italian and international companies representing the excellence of the sector, with the most innovative projects, research and packaging solutions which will define the future of the beauty supply chain. More than 100 projects have been presented from exhibitors at Cosmopack.

All the projects were characterized by high quality and high level contents, and among them 24 finalists have been selected thanks to their ability to follow the new concept defined by Beautystreams, international trend agency and strategic partner for the initiative. The theme for the 2017 edition is “Let’s get emotional…urban poetry”: how the emotions arisen by an original packaging, by a special texture of a product or by a fragrance influence the purchase process.

A jury of international selected managers and experts of the beauty industry selected the finalists:

• Annick BEATRISINI, Director – Innovation & Research, COSNOVA GmbH – Germania

A FONDO