Among the most popular innovations of the 50th edition of Cosmoprof Worldwide Bologna, COSMOPRIME, the special area with 151 exhibitors, 81% of them from foreign countries, which are focused in retail channels positioned in a specific market segment, from high-end mass market to prestige and niche perfumery. The latest trends have been presented in the Extraordinary Gallery; the new growing segments such as multi-ethnic beauty have been represented by Tones of Beauty; the round tables of CosmoTalks presented insights on the world of retail and the future of the beauty market; finally, The Perfume Factory has been a journey into the production process of a fragrance.
Cosmoprof celebrated his fiftieth birthday hosting the exhibition “50 ANNI BELLI”, organized in collaboration with the Milano Fashion Library and the supervision by Carlo Montanaro: images of prestigious, both Italian and foreign magazines, shew the changes of cosmetics, make-up, hairstyles from 1960 till nowadays, with hints to lifestyle.