IDE Online Magazine Marzo 2017 | Page 165

The 50th edition of Cosmoprof Worldwide Bologna has come to the end

The 50th edition of Cosmoprof Worldwide Bologna has come to the end, at the presence of Ivan Scalfarotto, Undersecretary for International Trade for the Italian Ministry of Economic Development. The edition n. 50 confirmed the leadership of the only truly international Italian trade fair, with its branches in Asia and North America. More than 250,000 visitors from 150 countries attended the event; record of international appearances, with +16% of foreign professionals compared to last year. 2,677 exhibiting companies from 69 countries. To increase the international profile edition 2017, 29 Country Pavilions: Australia, Belgium, Brazil, Bulgaria, California, China, South Korea, France, Germany, Great Britain, Greece, Israel, Indonesia, Morocco, Netherlands, Pakistan, Peru, Poland, Spain, United States, Taiwan, Turkey, Hungary and, for the first time, Argentina, Chile, Japan, Latvia and the United Arab Emirates / Dubai.

Cosmoprof Worldwide Bologna is a not-to-be-missed business opportunity, as proved this year by the excellent results of the International Buyer Program, consolidated tool of the international Cosmoprof network to facilitate business meetings between companies on one side and buyers and distributors on the other. This year 9,000 meetings were scheduled thanks to the match-making software You Meet .

This year marks a new beginning for the international network of Cosmoprof, as announced during the opening press conference that took place at the presence of Michele Scannavini, President of ITA – Italian Trade Agency.