attendees (China, India, Turkey and the Russian Federation were the best represented countries), followed by the Americas with around 10% (most significantly USA, Mexico, Brazil and Argentina).
The success of the shows was also confirmed by web activity, with 600,000 views of the interactive catalogue and 870,000 visits to the event website. IPACK-IMA and MEAT-TECH have generated 2.45 million interactions on LinkedIn, Facebook and Twitter in the last three months.
This important result confirms the success of the plan to relaunch the shows carried out by the Ipack-Ima Srl team in close collaboration with the two organisations participating in the joint venture, Ucima and Fiera Milano, which made significant contributions in terms of organisation and professionalism.
The fact that the large Italian machinery manufacturers belonging to Ucima had returned to the show together with other leading international companies in the sector helped to make the event even more interesting for visitors and further expanded the wide range of product offerings, including process and packaging machinery, materials, end-of-line technologies, tracking, coding and labelling, industrial components and robotics.
The exhibition layout proved very popular amongst exhibitors and visitors, with the halls organised mainly according to business communities and not – as is normally the case in exhibitions in the sector – just by the technologies on display. The aim was to make visiting the show easier for professional buyers who are keen to minimise the time they spend at trade fairs.
Another major factor behind the success of the exhibitions was the joint scheduling with the other industry shows in The Innovation Alliance. The events Plast, Print4All, Intralogistica Italia, IPACK-IMA and MEAT-TECH were all part of a single exhibition project attended by 150,110 visitors, including 105,770 buyers, and showcasing innovation and technologies for the world of plastic and rubber processing, processing & packaging, converting and printing, and internal logistics.