IK and Elipso welcome Plastic Strategy and recent announcement of brand owners in Davos
The IK Industrievereinigung Kunststoffverpackungen e.V. , German Association for Plastics Packagings and Films, and ELIPSO, the French Plastic & Flexible Packaging Association, re-emphasize their support of the recently published Plastic Strategy by the European Commission.
In this context, the associations also welcome the recent announcement of 11 leading brand owners and retailers to work towards 100% reusable, recyclable or compostable
packaging and the new dynamic for recyclability of plastic packaging in Europe.
“With regard to the Plastic Strategy we especially appreciate the fact that the
Commission has drafted a strategy which both involves and engages political
decision-makers, the whole supply chain and the consumers”, says IK Managing
Director Dr. Jürgen Bruder. “We as industry will strengthen our efforts to use more recycled material in the near future. However, for the time being poor quality and lack of availability are impeding the increased use of recyclates. Also, consumers play a key role when it comes to waste separation at the end of life of the packaging.”
“One objective of the strategy is to multiply by four the use of recycled plastic in Europe. In order to achieve such an ambitious goal, the strategy will rely on voluntary
self-commitments of the industry,” says ELIPSO Managing Director, Emmanuel
Guichard.
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